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Understanding Dropshipping and Its Benefits

Teo Hafenscher

8 Min

December 11, 2024

Dropshipping has significantly influenced the ecommerce industry, offering a flexible approach to managing inventory and expanding into international markets. This method allows businesses to fulfill customer orders without the need to stock products, making it an appealing option for many. However, while dropshipping can simplify some aspects of global operations, it may not always be the most effective strategy for scaling a business.

What is Dropshipping?

Dropshipping is a retail fulfillment method where stores and warehouses don’t keep the products they sell in stock. Instead, when a customer places an order, the seller purchases the item from a third-party supplier, who then ships it directly to the customer. This model eliminates the need for businesses to manage inventory, store products, or handle shipping logistics, making it an attractive option for entrepreneurs looking to minimize upfront costs and streamline operations.

The Dropshipping Process

The Dropshipping Process

When a business adopts a dropshipping model, several parties are typically involved: the seller, the supplier, and the customer. The extent of each party’s responsibilities depends on the initial agreement between the seller and the supplier.

  • The Seller: The seller is the entity responsible for marketing the goods and operating the profit-driven business. They use the dropshipping model to distribute their products without managing inventory or logistics.
  • The Supplier: The supplier is the manufacturer or distributor that produces or provides the goods for the seller.
  • The Customer: The customer purchases their desired products from the seller’s website.

Step 1: Seller Selects Products and Partners with a Supplier

The seller identifies products they want to sell and establishes a partnership with a supplier (manufacturer, wholesaler, or distributor) offering those products. This step includes agreeing on:

  • Product pricing (wholesale cost and recommended retail price).
  • Packaging and branding options.
  • Shipping terms, like DDP or DDU.

 

Step 2: The Customer Places an Order

The customer visits the seller’s online store, selects the desired products, and places an order. Payment is collected at this point, which includes the seller’s markup, covering the wholesale cost, shipping fees, and any duties (if applicable).

 

Step 3: Seller Forwards Order to the Supplier

The seller communicates the order details to the supplier, specifying:

  • Product type and quantity.
  • Customer’s delivery address.
  • Any branding or packaging preferences for the shipment.

 

Step 4: Supplier Processes the Order

The supplier retrieves the ordered items from their inventory and packages them. In many cases, the packaging is neutral or customized to reflect the seller’s branding, ensuring the customer perceives the product as coming directly from the seller.

Step 5: Shipping and Customs Handling

The supplier ships the package to the customer’s address, which often involves international shipping. At this stage:

  • The supplier generates the necessary shipping and customs documentation (e.g., commercial invoice, packing list).
  • The shipment undergoes customs clearance in the destination country.

 

The dropshipping model is particularly advantageous here because the seller does not need to handle inventory or navigate the complexities of international shipping logistics.

 

Step 6: Duties and Taxes

Customs authorities assess duties and taxes based on the shipment details. The responsibility for paying these fees depends on the agreed-upon Incoterm:

  • Delivered Duties Unpaid (DDU): The customer is responsible for paying duties and taxes. Customs notifies the customer of the charges, and the package is released only after payment.
  • Delivered Duties Paid (DDP): The seller or supplier pays all duties and taxes upfront. These costs are typically included in the product’s selling price, providing the customer with a seamless experience.

 

Step 7: Delivery to the Customer

Once the shipment clears customs, the package is handed over to a local carrier for final delivery. The customer receives the product and completes the transaction.

Global Dropshipping Market Statistics

Over 27% of Online Retailers Use Dropshipping

Dropshipping has become a widely adopted fulfillment strategy, with over 27% of online retailers using it as their primary business model. Its low barriers to entry and streamlined operations make it an attractive choice for entrepreneurs entering the ecommerce market.

Profit Margins of 20%-30% and 15% Higher Conversion Rates

Dropshipping boasts impressive profitability, with average profit margins ranging from 10% to 30%. Businesses using this model also see higher conversion rates, 15% more on average, compared to traditional ecommerce stores, highlighting its potential for financial success.

84% of Ecommerce Businesses Struggle with Supplier Reliability

Despite its advantages, dropshipping is not without challenges. One of the most significant hurdles is finding reliable suppliers, with 84% of ecommerce businesses citing this as a major issue. Supplier reliability impacts inventory availability, shipping timelines, and overall customer satisfaction, making it a critical factor for success.

The Advantages of Dropshipping

Dropshipping has transformed the way businesses approach retail, providing a cost-effective and low-risk entry point into the world of ecommerce. This fulfillment model enables sellers to operate with minimal overhead while offering a wide array of products. With its ability to streamline operations and adapt to a digital-first economy, dropshipping continues to be an appealing choice for entrepreneurs and established businesses alike. Let’s dive into the benefits that make dropshipping a compelling business strategy.

Dropshipping Advantages

  • Low Startup Costs: Entrepreneurs can start their businesses with minimal capital without the need to invest in inventory.

  • Flexibility: Companies operate their business from anywhere with an internet connection, as there’s no need for a physical warehouse.

  • Wide Product Selection: Companies can easily offer diverse products by partnering with multiple suppliers.

  • Scaling: As your business grows, scaling operations is straightforward since suppliers handle the logistics.

  • No Inventory Holding: Retailers do not stock products, reducing the need for storage space and overhead costs.

  • Direct Shipping: Suppliers handle the packaging and shipping processes, ensuring products reach customers without the retailer’s direct involvement.

  • Scaling: Businesses can expand their product offerings without the constraints of inventory limitations, allowing for rapid scaling.

Challenges in Dropshipping

 

While dropshipping offers numerous advantages, such as low startup costs and minimal logistical management, it also presents several distinct challenges related to inventory management, shipping logistics, and quality control. Some of the key challenges businesses face when adopting a dropshipping model include:

Inventory Management Issues

Since dropshipping businesses do not handle their own inventory, they depend entirely on their suppliers to maintain stock levels. This can lead to several issues such as out-of-stock products. If the supplier runs out of stock, the seller may not be able to fulfill customer orders on time.

Shipping Complexities

Coordinating shipping with multiple suppliers introduces a range of logistical difficulties such as inconsistent shipping times, increased shipping costs, and tracking and communication delays. Dropshipping businesses often rely on third-party suppliers in various geographic locations. As a result, shipping costs may differ greatly depending on the location of the supplier and the delivery address. Miscommunication between the seller and suppliers can further complicate order fulfillment.

Losing Out on Economies of Scale

One of the dropshipping model’s significant drawbacks is its inability to capitalize on economies of scale. When sellers place individual orders from clients, they often miss out on the financial benefits of buying in bulk and consolidating shipments. By purchasing goods in large quantities, sellers can reduce their per-unit costs and achieve better pricing from suppliers. Additionally, bulk shipping can significantly lower transportation costs, as consolidating products into larger shipments reduces the overall shipping fee per item.

Quality Control and Product Oversight

Since dropshipping businesses do not physically handle the products, they lose control over quality, safety, packaging, and the ability to secure proper insurance or liability coverage. This lack of oversight can complicate addressing issues like product defects or shipping damage and delay claims or reimbursements. Without the seller’s direct involvement, rectifying problems is often slower, leading to unmet client expectations, potential harm to the brand’s reputation, and difficulties in obtaining timely insurance payouts.

Customer Service and Expectations

Providing excellent customer service becomes more challenging when the dropshipping business does not have full control over the product and fulfillment process. Mistakes in order fulfillment, such as shipping incorrect items or quantities, can happen when orders are processed through multiple parties. Additionally, with dropshipping, it is difficult to offer personalized customer experiences. This is particularly challenging for brands that want to establish a strong, customer-first approach. 

Import VAT Recovery

In dropshipping, goods shipped from non-EU suppliers often shift VAT liability to customers, causing unexpected costs and compliance issues for sellers with no VAT recovery infrastructure. However, businesses acting as the Importer of Record (IOR) can reclaim VAT through proper documentation and adherence to local laws, preventing it from becoming a non-recoverable expense. This structured approach ensures compliance, optimizes cost recovery, and surpasses the capabilities of typical dropshipping models.

Why Choose TecEx Over Dropshipping?

While dropshipping may seem like an easy route for ecommerce businesses, its inherent complexities can hinder long-term growth and customer satisfaction. The model’s reliance on various third-party suppliers, coupled with unpredictable shipping times, customs regulations, and inconsistent product quality, can create roadblocks that impede scalability.

 

This is where TecEx offers a more scalable, reliable, and streamlined business model. TecEx helps companies grow in international markets by handling the complexities of customs compliance, logistics, and risk management. By acting as an experienced partner, TecEx enables businesses to expand confidently, ensuring smooth operations and a positive customer experience, all while maintaining full regulatory compliance across borders.

Choosing TecEx

Gap Assessments

Gap assessments are vital in dropshipping, where ensuring product compliance can safeguard your business from fines, recalls, and damage to brand reputation. By identifying regulatory shortfalls early, you can address compliance issues before they escalate, particularly when products come from international suppliers with varying standards. For instance, the European Union mandates CE marking for many products, while U.S. regulations are often industry-specific.

 Moving Beyond Dropshipping with TecEx

For businesses looking to scale internationally, relying on dropshipping alone can create more challenges than solutions. TecEx offers the infrastructure, expertise, and support needed to manage global trade seamlessly. By partnering with TecEx, sellers can ensure their customers receive a positive experience, with reliable delivery, consistent product quality, and compliance with all customs and duty requirements.

Ready to move beyond dropshipping? Let TecEx help you grow your business globally, efficiently, and with confidence.

FAQs

What is dropshipping?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never handles or stores the product.

Who is responsible for paying VAT in a dropshipping model?

VAT responsibility in dropshipping depends on the transaction structure and the countries involved. Generally, the retailer is responsible for collecting and remitting VAT in the customer’s country. However, specific obligations can vary based on local tax laws and whether the retailer or supplier is considered the Importer of Record.

What is the difference between an OSS and an IOSS?

The One-Stop Shop (OSS) and Import One-Stop Shop (IOSS) are European Union VAT schemes designed to simplify tax compliance for businesses:

  • OSS: Applies to intra-EU sales of goods and services to consumers, allowing businesses to report and pay VAT for all EU sales through a single quarterly return. 
  • IOSS: Targets sales of goods imported into the EU from non-EU countries, specifically for consignments valued at €150 or less. It enables businesses to collect, declare, and pay VAT at the point of sale, facilitating faster customs clearance and avoiding additional charges for customers upon delivery. 

How does dropshipping affect VAT registration requirements?

Retailers may need to register for VAT in countries where they have significant sales or meet specific thresholds. Understanding local VAT laws is crucial, as some countries require registration regardless of sales volume, while others have set thresholds.

How can retailers handle returns and exchanges in dropshipping?

Retailers should establish clear return policies in collaboration with suppliers. This includes defining processes for returns, restocking fees, and handling defective products to ensure a smooth customer experience.

How can retailers ensure timely delivery in a dropshipping model?

Establishing strong relationships with reliable suppliers, setting clear expectations, and regularly monitoring performance are essential to maintain timely deliveries.